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| groups:recruitment [2024/04/26 17:55] – [Recruiting Leaders] lizkc | groups:recruitment [2025/01/22 10:38] (current) – [Recruitment and Advertising] lizkc | ||
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| ====== Recruitment and Advertising ====== | ====== Recruitment and Advertising ====== | ||
| - | + | [[groups: | |
| - | [[groups: | + | |
| Recruitment is one of the most time consuming parts of leading a group. Even established groups will have attrition, so it is important to think of this as an ongoing process. | Recruitment is one of the most time consuming parts of leading a group. Even established groups will have attrition, so it is important to think of this as an ongoing process. | ||
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| For an established group, most of your leadership pool will come from the families of the scouts interested in your program. It can be difficult to get volunteers. One strategy if you are struggling with finding enough leaders is to guarantee a spot in your group for the children of leaders. | For an established group, most of your leadership pool will come from the families of the scouts interested in your program. It can be difficult to get volunteers. One strategy if you are struggling with finding enough leaders is to guarantee a spot in your group for the children of leaders. | ||
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| + | Ideally, each section should have at least two unrelated leaders. If a section has only one leader, you will need to meet in tandem with another section and remain within sight and sound of another leader at all times to meet two-deep leadership requirements. As your group grows, you may find you need additional leaders to accommodate more scouts. Ideally, you ratio should be at least 4:1 for Otters and 6:1 for Timberwolves. Pathfinders are more independent but you still need two Troop Leaders to oversee youth patrols. | ||
| === Background Checks === | === Background Checks === | ||
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| Focus on the social media platforms that are most likely to reach parents of school-aged kids (or near school-aged kids). This can be a shifting landscape. Consistency of posting is key for engagement. | Focus on the social media platforms that are most likely to reach parents of school-aged kids (or near school-aged kids). This can be a shifting landscape. Consistency of posting is key for engagement. | ||
| - | **Facebook** is a good place to have a presence. You should set up a public page for your group. Generally groups have selected " | + | * **Facebook** is a good place to have a presence. You should set up a public page for your group. Generally groups have selected " |
| + | * **Instagram** can be linked to your Facebook page and you can update both together since they are both owned by Meta. | ||
| + | * **YouTube** is useful if you will be posting any video content. | ||
| + | * **X (formerly Twitter)** is becoming less common these days, as it has lost much of its user base, but you still may opt to get the appropriate handle there. | ||
| + | * **Discord** is popular among younger users and may provide a good platform for interacting with your members. Keep in mind that you must maintain two deep leadership practices in electronic communications. | ||
| - | **Instagram** can be linked to your Facebook page and you can update both together since they are both owned by Meta. | + | === Word of Mouth === |
| - | **YouTube** | + | Word of mouth is often the easiest way for families to find out about your group. That said, if everyone joining your group joins because they already know someone in your group, it may limit your diversity. Doing outreach to communities that may not otherwise find out about your group is a good way to counteract this. |
| - | **X (formerly Twitter)** is becoming less common these days, as it has lost much of its user base, but you still may opt to get the appropriate handle there. | + | === Public Events and Tabling === |
| - | **Discord** is popular among younger users and may provide a good platform | + | Parades, back to school nights, |
| - | === Word of Mouth === | + | === Advertising in Local Newsletters |
| - | === Public | + | Sending information to local schools or taking out a small ad in a neighborhood newsletter may be another way to get the word out about your group. |
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| + | === Open House/Field Day Events === | ||
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| + | When you are recruiting, having an event that people can attend to check you out is a great way to introduce people to what OSG is all about. If there are multiple groups in your area, consider working together to pool resources and plan a larger event than you could put on individually. | ||
| === Local Media === | === Local Media === | ||